Script is the real King

Mumbai | At a time when the audience’s taste for films is diverse and changing each week, MSM Motion Pictures, division of Multi Screen Media Private Limited, the broadcasting firm that operates Sony Entertainment network is rolling out a series of projects catering to every genre and sensibilities. Realizing that big budget films are not the only ticket to engaging the movie going diaspora, the banner is also looking at making small to medium budget films, expanding its portfolio from being a small screen leader to making a big leap into feature films.

Knowing that these days script is the real king, Man Jit Singh, CEO, MSM says, “Knowing that these days script is the real king, Man Jit Singh, CEO, MSM says, “Our strategy is to make medium budget films with solid scripts that have interesting stories. We want to make a diverse range of films that will engage audience at all levels. We believe in the strength of our scripts and will focus on working with creative minds that are ready to bring something new to the table.

Mr. NP Singh, COO, MSM has full faith in the company’s new initiative, “Simply put, we want to make good films. Today’s audience loves a Paan Singh Tomar as much as they lap up a Yeh Jawani Hai Deewani. We will be scouting for the best talent in all areas of film making- be it script writers, technical crew, musicians and putting together a solid team to make sure our films match the sensibilities of today’s audience. MSM will also cater to every genre such as comedy, action, romance, drama, giving the best experience to our viewers.”

Speaking about their association with MSM Motion Pictures, Co-Producer Krishika Lulla said, “We have seen many genres of comedy being made in our country, and so it was time for something differently funny. We are pleased to associate with MSM Motion Pictures and produce this out of the box entertainer. We have a superb cast who have time and again proved that they wear comedy not just on their sleeves, but in their hearts as well.”

In a dynamic industry that encourages new players with open arms, MSM Motion Pictures has got a warm welcome from not just actors, but also producers who are thrilled with this development.

With the big players in the industry extending their unparalleled support to the banner, there is a sense of excitement and enthusiasm within the team as they launch their first production ‘Bajatey Raho’ in association with Eros International on July 26. After which they will launch Mango in association with KEPL, directed by Abbas Tyrewala of Jaane Tu Ya Jaane Na fame, followed by strong line-up of films across varied genres.

Already a market leader on the small screen with landmark shows such as CID, KBC, Indian Idol, Comedy Circus and others, the company plans to carry forward its success and replicate it with the same endeavour on the big screen. There is a sense of pride and excitement within the television fraternity as they see MSM Motion Pictures making this giant leap to entertain and regale audiences across the country.